Boosting Your SEO in 2015 One of the ways to make effective improvements in your search engine optimization campaign is by looking back pinpointing the things that need modification. As you know, search engine algorithms are never permanent, so you should also be able to tweak your strategies accordingly. The following some of the most time-relevant SEO modifications you may take into account: Adding Proof Terms As you’ve always heard, content is king and good content will boost your SEO success. Search engines are ever updating the algorithms they use, focusing significantly on their sematic search. This allows them give more accurate results even when the searcher does not provide clear keywords when searching. To make people reach your content, you must make use of proof terms which are related to such content’s keywords or phrases. Proof terms are terms that support the topic or keywords of the content. For instance, you can use “Veronica Roth” or “Divergent” as proof terms for “Insurgent.” It can be very helpful to use these proof terms for your keywords.
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Leveraging on Social Media
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It’s not enough that you have good quality content; you still need to get it the attention it deserves. Hence, you need to promote it and the best place to do this these days is the social media. Twitter, Facebook, Pinterest, Tumblr and all the rest can prove to be such assets to your SEO campaign. Remember that search engines improve traffic and searches to your website by identifying the people who use your site and content. With your content shared in social media, your link-building efforts may be boosted. You will be able to establish your brand on a very wide scale. Mobile Device SEO With more and more people using all kinds of mobile devices, such as smartphones and tablets, more focus is now required for your SEO to be accessible through this route. Clearly, people have been using their desktops to a lesser degree compared to their mobile gadgets when they want to search for content. Improving Website Navigation This is very important: keep your page load times fast to make people want to come back to your website for your content. This applies not only for desktops but mobile devices as well. Every second counts. Based on records, 17% of users from ages 18 to 34 years old leave a site if its page load time is longer than one second. Aside from this, people should be able to navigate through your website easily, or they will be frustrated and leave. Avoiding Negative SEO Poor backlinks and keyword stuffing are some examples of blackhat SEO techniques that will most certainly destroy your search ranking. Use quality backlinks, avoid spamming and publish relevant content to propel your SEO efforts to success.