Questions to Ask Before Hiring a Public Relations Company Hiring a strategic brand and public relations company is considered a key part of ensuring that your marketing program is successful. Business owners should consider public relations as additional investment. The fact that there are numerous PR companies offering the type of services you need, means that you should choose the right company to work with carefully. You will want to ask the right questions during the selection process. The evaluation process helps you determine if a PR company is a right match for your business. Below are key questions you should ask. Do you have experience in my business industry? When consulting PR companies, you need to be sure that they have handled branding campaigns for businesses like yours in the past. The good thing about working with an experienced PR company is that they understand the best branding strategies that would work for your type of business. You will need to ask the company to give you a few references to clients they have worked for before and the projects they handled for them. By evaluating a company’s previous work, you can easily know what to expect from their services. Can I view some of your past branding work? You will need to know if the PR company you are consulting has launched success branding and public relations campaigns for businesses like yours. Get to know the various branding efforts they used to help the businesses market their services or products. Do they incorporate digital and social media in their PR campaigns? Can they show a few social media pages they have created for companies? A reliable company will have positive feedback from many clients and also monitor your results to measure the progress made.
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What approach are you going to use to market by business services or products? It is important to ensure that you both agree on the best branding and marketing approach for your type of business. Make sure that the approach taken incorporates your business goals and your sales target. It is critical that the PR agency understands your business well, what competitors in the market are doing and your brand history. Ask who will be in charge of handling all your public relations and branding needs. It is advisable to arrange a face-to-face meeting with the team of professionals who will be managing your branding account.
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What are your charges and fee structure? Although charges vary differently from cheap to high, you need to go for an affordable strategic brand and public relations company. A good company will offer the best value for the money you spend. Get to know the exact charges that you will pay as well as how you are expected to pay. Does the PR agency charge on a project basis or ask for a retainer? Before choosing the retainer option, you can test their services by paying for your first project. Although you may see charges as additional expenses, the branding efforts will help your business achieve better results in the long run.